We introduced a new stage in the creation of C&A Modas S.A. corporate reports. After many years of publishing reports on a global level, we will resume the publication of our Annual Report for the Brazilian market starting with the 2020 fiscal year. This is aligned with our drive for better governance and more transparency.

Expansion in 2020

10 new stores opened
Total of 209 CVP 1 stores
30 stores revamped under
the Customer Value Proposition (CVP)
295 stores in Brazil
1. Strategy of product cycle tracking and product display to boost sales.

Expansion

10 new stores opened
Total of 209 CVP1 stores
30 stores revamped under
the Customer Value Proposition (CVP)
295 stores in Brazil
1. Strategy involving the tracking of the product cycle and product placement to drive sales.
1.  

Digital transformation

The unprecedented reorganization in global retail greatly impacted our business – all our stores were closed for more than a month, and even with the gradual reopening, restrictions on working hours were maintained.

For C&A Brasil, this was a time for a breakthrough, an opportunity window, based on the deep shifts in the buying behavior of our customers. We have stepped-up our strategy delivery, so our customers would have a complete platform that allows them to express themselves through fashion, offering different channels, formats and content.
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Accelerated
omnisales
growth:
297% with
a 13% share
App:
main sales
channel,
with 3.4 million
active users monthly
Galeria C&A:
over 200
sellers, focused
on fashion and footwear
All stores with Ship from Store omnichannel initiatives: Click and Collect and Infinite Aisle
Corporate squads
and the Open
Innovation program in
partnership with Endeavor
New channels:
sales through WhastApp,
Minha C&A (My C&A) e and mini-stores
C&A&VC (C&A&YOU):
more than
14 million
customers
New customers:
increase of
252%
compared to 2019

Modernization of the Supply Chain Operational Model

Optimization of the logistics network
Adoption of radio frequency identification (RFID)
New Distribution Center in Santa Catarina
Machine learning used in distribution
First sorter
in operation2
New in-store transportation headquarters
Lab-store hubs for Ship from Store
Setting of a new Warehouse Management System (WMS)
2. Equipment for separating individual products.

Increased
credit
offering

Streamlined contact with customers of the C&A card in online channels, providing targeted information and offers

More relevant products 

Moving forward on digitization has been transforming the way we build collections and respond to customer needs. The creation of collections in web-exclusive capsules, in new product lines and also from partners in our marketplace, ensured a strong expansion of offerings and availability on the digital channel. 

Sustainability

More than

90
%
of our cotton products come from a more sustainable
cotton source
Over
60
%
of all the raw material used was derived from a more sustainable source
Ciclos Collection,
the first Cradle
to Cradle Certified®
Gold products
produced in Brazil
Our denim items collection reduced water usage in the laundry process by
more than

65
%
More than
80
%
of the volume
sold by C&A Brasil comes
from companies taking part in the
safety program
Over

85
%
of the products sold by C&A Brasil come from top-rated suppliers, in accordance with our audit protocol
163
stores with Movimento ReCiclo (in-store take-back program)
Over 42,000
clothing articles collected, equivalent to about 7 tons